![]() Make sure it relates to what you do or sell. ![]() This is all about visually communicating what you do quickly. Also, consider it may be used as a one-color, spot-color, full-color, or even reversed. By now, it’s already scalable, which makes it a bit versatile, but what you want to ensure is that you can use it on t-shirts, letterhead, business cards, web, magazines, ads, and more. A medical practice with a caduceus will not be memorable. Same as the Nike swoosh, the Apple with the bite out (no matter the color used), and the McDonald’s golden arches.
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